How To Make A Focus Keyword In Yoast SEO Plugin
How To Make A Focus Keyword In Yoast SEO Plugin
How To Make A Focus Keyword In Yoast SEO Plugin
How To Make A Focus Keyword In Yoast SEO Plugin
The rank of a post or website depends on chiefly two things: first Quality content and focused keywords. These two things, in addition to improving your site’s domain authority, give a signal that your site is active and up to date.
With a proper keyword strategy and strong internal linking between your blog posts, adding articles to your site definitely increases your site’s visibility in the eyes of search engines.
This article bears the answer to the question: How to make a focus keyword in Yoast SEO plugin? Let us begin.
How To Make A Focus Keyword In Yoast SEO Plugin
What is the Focus Keyword?
The focus keyword is the single word from the list of potential keywords for which you want your page to rank.
This keyword sits at the top of the pyramid and gets… well all the attention.
One of the leading SEO plugins, Yoast even has a separate field for focus keywords.
How To Make A Focus Keyword In Yoast SEO Plugin
Keyword vs Search Query
Although keywords and search queries are often used interchangeably, there is a vast difference between the two.
While keywords are targeted by SEO experts, search queries are actual search terms that end users enter into search engines.
Another difference is that search queries are generated in the mind of the users and SEO experts use search queries as a basis for targeting the right keywords.
So based on your keyword research, you should ideally target 4-5 keywords per blog post as your primary keywords.
It is also a good practice to target long-tail keywords, which can be nearly impossible to target within your website copy.
With the Yoast SEO plugin, you can use the Yoast Suggest feature to target multiple keywords that are based on your focus keywords.
It is based on the Google Keyword Suggestion Tool and uses similar data obtained by tracking millions of searches across the globe.
Your focus keyword should also be based on search volume
Once you have found a bunch of keywords that you want to target within a page or post, you should find out the search volume for each keyword.
After all, there is no point in targeting a keyword if there are not many buyers for it.
The most efficient way to find search volume is to create an AdWords account. It is simple and highly reliable. All you have to do is to start bidding on the keywords of your choice so that Google displays accurate search volume.
You don’t really need to pay Google to get that far on their tools.
If you find AdWords a bit more complicated, you can always try Google Trends.
It is not as accurate as AdWords and only gives you comparative data between two or more keywords.
When compared correctly, you can still use these numbers to reach your focus keywords.
How To Make A Focus Keyword In Yoast SEO Plugin
Finding Estimated Search Volume From Old Posts
 Check out old posts that rank well for the target keyword.
With these posts, you can find the search volume for each keyword for which the posts rank. You then use Google Trends to find out comparable search volumes for your new keywords. This will give you an idea of how popular each of your target keywords is and based on that you can choose your focus keyword. Also, for long-tail keywords where search volume is not a very important factor, you can directly compare two such keywords using Google Trends.
Search each shortlisted keyword to finalize your focus keyword. So far we have used quantitative methods to determine which keywords out of a set of search terms are performing better. We will now use the qualitative method to determine how relevant your keyword is to the needs of your readers. One way to do this is to first search for the shortlisted keywords on Google.
Then go through all the results on the first two pages of SERP carefully.
Read each page or post about each of the keywords you are analyzing.Â
Do your posts add value to the readers who have contributed to the good ranking of these pages?
Have these posts missed an important point that you can target?
How can you make your post original and better than your already ranked posts?
Based on your comments, you will be able to finalize a keyword from your list which will give you enough scope to make your post highly relevant and informative.
By optimizing your page or post for keywords with similar search volume, covering the same location, and still providing the opportunity to provide additional value that was not provided until now, you can clearly find yourself on other sites. giving benefits to.
How To Make A Focus Keyword In Yoast SEO Plugin
One Focus Keyword for Each Page
Assuming that you are referring to a specific website that has a standard structure, it would be fair to say that it is not necessary to have the focus keyword on every page of your site.
Remember, the function of focus keywords is to provide information about a specific topic within your niche.
The basic idea of writing a blog for your website is to target keywords that cannot be targeted on the main pages of your site.
For example, your “Contact Page” doesn’t need to rank for any keywords except “your company name address” or “your company email.”Think about whether there is any value to your readers or visitors from the focus keyword you want to target. If your answer to this question is no, don’t worry about including the focus keyword.
There are so many parameters involved in choosing the right focus keyword for choosing the right keyword is not as straightforward as it seems.
However, with the diligent implementation of all the steps mentioned in this article, you will come close to finding the right focus keywords.
As you progress you will come across ways and means to fix the process outlined here and this is just the starting point.
Hope that you would be benefited from this article. 0 0 0.
How To Make A Focus Keyword In Yoast SEO Plugin
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