Fundamentals of Email Marketing
Fundamentals of Email Marketing
Fundamentals of Email Marketing
Fundamentals of Email Marketing
This article is about the Fundamentals of Email Marketing. In this article, some tips and techniques are given to inspire new email marketers and remind professionals about the best practices.
Fundamentals of Email Marketing
Humanization of Communication
Emails sent from an individual engage far better than emails from a company unless, of course, you’re from a reputed company like Reliance.
Mind the Length
A major driver of email open rates is subject lines that perform best when they are long or short. Subject lines that are 60 to 70 characters long drive neither open rates nor click-through engagements. Research shows that subject lines longer than 70 characters increase click-to-open rates.
Fundamentals of Email Marketing
Keep the Subject Line Relevant and Attractive
Great subject lines can open up, but if they aren’t relevant to the content of the email, the opportunity for engagement is lost. Even worse, a subject line beyond the subject may prompt the recipient to mark your email as spam.
Fundamentals of Email Marketing
Be Concise
Be concise while writing an email. Always bear in mind that anything superfluous in email begets nothing but retreat only.
Focus on Benefits
Fill your email with amazing benefits that can be realized by using your widget instead of boring features and functions. Craft the message so that it directly impacts the prospect encouraging engagement and action.
Fundamentals of Email Marketing
Consider Your Call-to-Action Placement
Don’t be afraid to have multiple call-to-action buttons, but make sure at least one is on top of the fold. It is also better to have multiple target locations than a single target location.
Make Your Call-to-Action Copy Interesting
Use benefits-based content that resonates in your call-to-action buttons. Common terms like “download,” “submit” and “click here” are less likely to generate any meaningful growth. Instead, use a copy like “Join the Fun” or “Enjoy the Benefits Now.”
Fundamentals of Email Marketing
Front-Load Link
Link the first few words of the first sentence to the first paragraph. When the email is initially opened, this is where the eyes turn. Being in the form of a hotlink increases email clicks.
Purity Beats Personalization
Consider using just “Hello” and omitting the contact’s name until you are 100 percent certain that your contact names are accurate and formatted correctly. There’s no greater turnoff than an email that begins with a misnomer like “Dear Valsamariel.”
Create an Easy to Read Layout
Design your emails so they are easy to read on any device: mobile, desktop, or tablet. Use large fonts in a one-column layout to increase legibility.
Fundamentals of Email Marketing
Use Color Wisely
Colour helps draw the eye where you want it, but that doesn’t mean you should use five different competing colors in your email to highlight different sections. Nor does it mean that a specific colour will increase conversion when added to a call-to-action button. Instead, use a single bright colour that is part of the colour palette of the email to make the call-to-action “pop.”
Use High-Quality Images
Images attract email readers. Use clear, appropriate-sized images that the email copy supports because people are attracted to facial features when looking at images.
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Fundamentals of Email Marketing
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