What Is Pillar Content Or Cornerstone Content-Best In 2023

If you’re using a WordPress website with SEO Yoast, Rank Math, SEOPress, WP Meta SEO, Squirrly SEO, or similar plugins, this type of high-quality content can be referred to as “cornerstone articles.” It can also be marked as column content. What Is Pillar Content Or Cornerstone Content-Best In 2023

What is a cornerstone article or pillar page?

A cornerstone article is usually a foundational piece of content that defines your specific product/service/brand. It clearly outlines, even to a visitor who has no prior knowledge of your business, who you are and what you do.

Why do you need cornerstone articles?

Including cornerstone articles on your website helps users find the information they really need when they browse the internet. It also helps in increasing the link structure of a website and ensures the presence of quality evergreen content, which helps in improving SEO, increasing brand awareness, and establishing brand authority. With the right content, your website will also get more relevant site visitors. What Is Pillar Content Or Cornerstone Content-Best In 2023

What should be cornerstone articles?

To be effective, you’ll want to have several cornerstone articles that are based on the main topics of your website. Ask yourself: What are the first pages you want a new visitor to see? This should be your most authoritative content.

Keyword research for your cornerstone articles

Think about your desired result of the article and what search terms people would use to find it on the internet. Are enough people looking for that keyword to make this content worthwhile? Be sure to think about keywords when creating your cornerstone article and choose the most appropriate and relevant keywords. What Is Pillar Content Or Cornerstone Content-Best In 2023

Keep content relevant for SEO

You may have created several posts on the same topic, all containing important keywords. You will need to prioritize when creating and choosing your cornerstone article or pillar content.

Once you’ve chosen your cornerstone content, make sure it stays relevant by regularly updating the pages as your business goes on evolving day by day. Note that the length of the article doesn’t matter for searches, as long as it’s relevant and up-to-date. What Is Pillar Content Or Cornerstone Content-Best In 2023

Your website’s landing page or homepage

The first thing any visitor sees is your website’s landing page or homepage, so make sure the content is relevant and engaging, and that the page includes links to your cornerstone articles. This placement increases the chance for more visitors to see it and informs Google that it is important content, which helps boost the SEO of your content. What Is Pillar Content Or Cornerstone Content-Best In 2023

Connect to your cornerstones

When choosing a cornerstone material, make sure you optimize content and link to your cornerstone articles. This helps remind search engines which pages are most important and need to be bowsed.

Conclusion

Making cornerstone articles on your website helps your users find the information they really need when they browse the internet. It also helps in increasing the link structure of a website and ensures the presence of quality evergreen content, which helps in improving SEO, increasing brand awareness, and establishing brand authority. With the right content, your website will also get more relevant site visitors.

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What Is Pillar Content Or Cornerstone Content-Best In 2023

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What Is Pillar Content Or Cornerstone Content-Best In 2023