What is Digital Technology?
What is Digital Technology
What is Digital Technology?
Digital technology refers to digital devices, systems, and resources that help create, store, and manage data. An important aspect of digital technology is ‘Information technology’ (IT) which refers to the use of computers to process data and information. Most businesses nowadays use digital technology to manage operations and processes and enhance the customer journey.
From searching and sharing information to purchasing real products, consumer behavior is changing. To adapt, companies must adopt digital technology to assist customers through their purchase journey.
Many businesses have a website and social media accounts to inform and educate customers about their products and services. Many of them offer a more flexible shopping experience to customers with their brick-and-mortar business model than with eCommerce stores. Some innovative ventures also use advanced technology such as virtual reality and augmented reality to attract and engage their target groups.
Companies also adopt digital technology to increase their profits. Since one advantage of technology is limitless communication, companies can expand their reach beyond domestic boundaries and reach millions of customers across the globe. 0 0 0.
What is Digital Technology
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