SEO Tips For Local Business
SEO Tips For Local Business
SEO Tips For Local Business
Optimizing your local SEO means more website traffic, leads and conversions because the strategy is more relevant to your local customer base. Think of this focused strategy as a way to help you compete more effectively against big national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of big brands that regularly optimize for broad keywords and rely on brand identity rather than value propositions to drive traffic.
Furthermore, an estimated 45% of all search traffic is local. Without local SEO, your business can lose a significant amount of traffic.
Here are the top 10 ways you can make your local SEO successful.
SEO Tips For Local Business
Create a Google My Business Account
Optimizing your Google profile is probably the most effective way to rank higher on Google Maps as well as gain visibility in Google Search local results. However, in order to have access to your business profile and to perform these customizations, you will need a Google Business account associated with that profile. Once you’ve provided all of the requested information in your Google Business account dashboard, all of that information will be added to your business profile, which appears in Google Search local results, the Google Search knowledge panel, and Google Maps.
To optimize your Business Profile on Google, make sure you—
Create a Google Business account and verify business ownership
Provide accurate and up-to-date information.
Include your logo, hours of operation, acceptable payment methods, the product or service you sell and tons of images.
Encourage your customers to review your business online.
Respond honestly to customer reviews
Publish posts (announcing products, events and special offers) to your business profile using the Google My Business dashboard.
SEO Tips For Local Business
2. Receive regular reviews from happy customers
Motivating your customers to write compelling reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers to buy from you. Local Consumer Reviews Survey shows that 85% of customers trust online reviews as much as personal recommendations.
Here are some tips to encourage customers to leave reviews:
1. Ask for an in-person review after the sale closes
Send a post-purchase email or text asking customers to write reviews (but only after checking them through an internal survey to make sure you’re not contacting disgruntled customers)
2. Respond to existing reviews in a professional manner, thank reviewers and address complaints in adverse reviews.
SEO Tips For Local Business
3. Optimize for Voice Search
Voice search will grow rapidly in the coming years. So, in local SEO, it’s important to optimize how people ask questions when they’re talking into the device, not how they type their searches.
Essentially, your customers use more long-tail keywords when performing voice searches than regular searches. Because of this, you will also need to adjust the SEO of your content to fit the more conversational tone of someone speaking. For example, you might want to know about the introduction of traditional questions (who, what, when, where, why, and how).
5. Optimize Your Website for Mobile
The 2018 Stone Temple study that looked at mobile versus desktop trends in 2017 found that the shift towards mobile is happening faster than expected. Mobile visits to websites increased from 57% in 2016 to 63% in 2017, and overall visits to websites from desktop declined from 43% in 2016 to just 37% in 2017.
This confirms that you have to optimize your website for mobile (and, indeed, for good SEO term) to be a player in local SEO.
SEO Tips For Local Business
6. Focus on Local Keywords
Your keywords should be relevant to local customers. It just makes sense, doesn’t it?
Google’s own Keyword Planner lets you filter keyword searches by location to give you an idea of the popular search terms for a given area. It lets you build a list of locally relevant keywords to target. Once you’ve got them, they should appear in your site’s meta content, copy, and URL.
Also, include mentions of region-specific destinations and hotspots in your content. For example, if your local restaurant serves dinner in downtown Guwahati, include references to “dining by the Blue park”.
SEO Tips For Local Business
7. Use the Location page or the location-specific “About Us” page
Location pages are essential if you have more than one location in an area of your business. If you only have one location, creating an “About Us” page focused on local, relevant information is essential. For example, if you have a flower shop, your “About Us” page is a perfect place to mention your shop’s involvement in supplying flowers for any parades in your town or city.
8. Take Advantage of Online Business Directories
Online business directories are websites such as Yelp, Foursquare, MapQuest and Yellowpages, just to name a few. There are many more.
Not only it will help getting your business name, address and phone number in these directories, but it will also boost your local SEO.
SEO Tips For Local Business
9. Pay Attention to Link Signals (Get High-Quality Backlinks)
According to Moz’s 2017 Local Search Ranking Factors Study, link signals are the first and second most important factors for local pack (or snack pack) results and for localized organic results, respectively. Link signals are backlinks pointing to your site.
Getting links is important for boosting your local SEO, but their quality is important.
Create high-quality content on your site so that others will want to link to your content
Guest blog on reputed sites with high domain authority
Connect with local influencers on social media or by email so they can connect with you back.
SEO Tips For Local Business
10. Create a dedicated webpage for each product/service you offer
While it can be tempting to put all of your products or services together in one big page, resist doing so. Instead, dedicate a page to each unique product or service you offer.
Your local SEO juice isn’t as powerful if you put everything on one page because search engines don’t see your brand as an authority in a specific area. It lowers your ranking chances.
If you’re doing business without different products or services, but you have different locations, just use a location-based copy for each page. 0 0 0.
SEO Tips For Local Business
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